A box is able to create expectation in your observer, and also change your perception when reveal your content. Based on the surprise concept and expectation, the boxes were chosen as objects to transmit information and patterns during the Impress Decor presentation to its customers.
Photos: the authors
Impress Decor Brasil
With the behavioral trends appointing for the humanization, were developed graphic materials relevant to that theme, like photographs and posters, that were applied in the boxes. By moving every box, new information was revealed, showing new images, colors and patterns, creating a physical mood board and involving customers in the presentation.
Several box compositions were worked to present the different concepts and patterns behind every trend and lifestyle, without the need for technological intervention.